The Impact Of Graphic Design On Branding: Building A Strong Visual Identity - Design Post 18

Introduction

    This month’s class is about marketing and branding. I have found an article on LinkedIn that I would like to share with everyone. It is called The Impact Of Graphic Design On Branding: Building A Strong Visual Identity. The article can be found at the link below.

Link: https://www.linkedin.com/pulse/impact-graphic-design-branding-building-strong-visual-identity

    Branding is a long-term process that attracts new customers and keeps them coming back for more. Branding helps a customer realize, yes, I want to immediately purchase this product. Graphic design plays an important role in making branding successful for a business providing effective and efficient tools that can help create a unique visual identity that a customer will not forget. This includes logos, packaging, business cards, letterheads, envelopes, color schemes, t-shirts, etc. There are many ways that graphic design works together with branding and these will be discussed below.

First Impressions

    In my life, I have always been told first impressions are everything, and this has proven to be true. If your designs are well thought out and planned properly, they will immediately communicate the vision of the brand to the customer connecting with them emotionally. This will leave them with a long-lasting impression leading them to remember your brand. They will want to visit again to purchase the product or service.

    This is why the designs must be both visually and emotionally pleasing.

Consistency

    Consistency is always key! This is another phrase that everyone is familiar with. Humans are creatures of habit and familiarity. The designs must be consistent across every touchpoint. This means on business cards, letterheads websites, social media graphics, etc. Consistency creates recognition, and customers become familiar with the brand and its products or services.

Trust and Credibility

    There is something to be said about a brand that conveys strength and professionalism. This instills trust in customers and adds to a company's credibility. Well-designed graphics communicate a sense of professionalism right down to the last tiny detail. Consistently provide customers with a cohesive brand that delivers value and promises to instill trust, fostering long-term relationships.

Brand Personality

    Every brand has its unique twist. Graphic design helps provide that unique twist through typography, colors, imagery, etc. Graphic design brings the company’s vision and mission to life.

Differentiation From Competitors

    For a brand to be successful, differentiation is vital. A well-designed and planned graphics is what sets companies apart from their competitors. This unique visual identity helps a customer remember the brand.

Conclusion

    Graphic design is instrumental in building successful brands that are visually appealing to the customer's eye. From the moment that the customer is first introduced to the moment that the customer has finished their experience with the brand, the brand should make an imprint on their emotional state and embed itself in their memory. First impressions, consistency, trust, brand personality, and differentiation are key in making this happen. Graphic design brings everything to life and sets the foundations for brand loyalty and long-term relationships between customers and the company.