Publix Instagram Post - Project 30

-

Introduction

    Publix is a company that places great emphasis on the quality of their products. This stands out in their company in more ways than one. A great contributor to this statement is their GreenWise organic product line. “GreenWise products were created from a shared belief in good, and you can find them throughout our stores. We believe is should be easy to bring home products you can feel good about.” You can visit the link below for more information.

Link: https://greenwisemarket.com/greenwise-products

    The second project I chose to create this week is a Publix Instagram post that is promoting the GreenWise Ginger Wellness Shot. I am an advocate of these shots. I choose to take a holistic approach with medicine, and these shots are a great asset.

    I began this project by brainstorming different pieces that I would like to contribute. In the end, I decided to create an Instagram post with the GreenWise Ginger Wellness Shot. Then I began to sketch out some roughs.

    I already knew that I would use the colors of Publix’s brand, and the typeface that I chose for this post is Opificio regular and bold.

    I snapped a picture of the two wellness shots staggered, and the focus is on the one to the left where you can read the ingredients that the shot consists of. The shots are well lit, and they stand out.

    The headline of this post says “Trust Your Goodness.” Publix wishes for their products to be of quality so they want it to be good and trusting.

    I added one of the Publix’s logos at the bottom along with a statement that Publix lives up to.

Final Product

Conclusion

    Publix is a great company, and I love their values. They stand by their products, and they want everyone to have access to quality food. These Ginger Wellness shots are a great example of quality products. This Instagram post would be great to spread the word about good health prevention because the Flu season is right around the corner, and these shots help out tremendously with sore throats and stuffed up noses. Ginger is also great for stomach issues.

Comments

Post a Comment

Popular posts from this blog

Nigerian Street Buka's Logo - Project 25 Final

-
Image
     Nigerian clothing and street restaurant signs are filled with vibrant and bold colors. Each region's colors vary, but many wear colorful attire at some point.      To begin my logo process, I came up with the name Nigerian Street Buka. I wanted Nigerian and street in the name so that people knew what kind of food it was, but I also wanted it to be unique so I named it Nigerian Street Buka. Buka refers to small local shops in Nigeria, and that is what my restaurant represents. I also knew that I wanted to represent music and food.      Then, I sketched 30 thumbnails, and from the 30 that I sketched, I chose 3 thumbnails. I then created 3 roughs from these thumbnails, adding more detail. I again chose 1 rough for my final design.      I uploaded a photo of my rough to Adobe Illustrator, and I began drawing everything out with the pen tool. As I came to the final logo, I realized that there were some details that I did not like. I ended up going with Bookman Old Style Bold
Read more

Nigerian Street Buka's Brand Identity - Project 26

-
Image
     Now that a Logo had been established for Nigerian Street Buka , it was time to create a Brand Identity. For this part of the assignment, we were supposed to create a Business Card , Letterhead , Envelope , and a Website Mock-up (For a cell phone screen.) for our restaurant.      I began this project by researching various brand identities and business cards. I wanted to get a feel for what was out there in the world of the restaurant industry. Anyone can come up with a generic design for their brand identity, but if you want your brand identity to speak to your customers visually and emotionally, there needs to be a great portion of brainstorming and planning: colors, shapes, typography, and more need to be taken into careful consideration.      After completing my research, I drew my artboards out for each project piece and began contemplating a few designs. I knew my colors would be a combination of two or three colors that I picked from the logo itself. I placed the logo a
Read more

Nigerian Street Buka's Touchpoints - Project 27

-
Image
Introduction      To continue with learning about what makes a successful brand identity and how to create one, this week we are to design three more touchpoints that we would consider using for our restaurant.      Now that we are in week three of Intro to Marketing and Self-Promotion , I am beginning to really understand branding and what it takes to have a successful brand. I know I still have a lot to learn, but designing a business from scratch helps teach someone how to go through the process themselves. It gives you a little taste of what it's like. Through-out my travels, I notice that I am zoning in on the brands that are in my environment.      One brand that I was focusing in on was Starbucks . Their name and symbol are everywhere. When you order Starbucks, you have a little piece of their brand in every step of the process. This includes their napkins, straws, coffee sleeves, bags, merchandise, stickers, etc. When you walk into Starbucks, it has a certain feeling
Read more