Jordan Cook 's Graphic Design Canvas

Introduction      Award-winning graphic designer Ian Cartlidge, co-founder of London's Cartlidge Levene studio, brings his expertise to the Dezeen Awards 2024 as a judge. Cartlidge's philosophy revolves around creating impactful designs that hold a deeper meaning, a commitment evident in his work's seamless integration with architecture. Dezeen presents Ian Cartlidge's story in the article "Five key projects by graphic designer and Dezeen Award's judge Ian Carlidge" written by Harry Cruttenden . Link: https://www.dezeen.com/2024/03/29/ian-cartlidge-dezeen-awards-2024/      Cartlidge believes architecture flourishes when it responds to how people interact with its spaces. His studio's wayfinding and signage solutions are seen as extensions of the architectural concept itself, enhancing user experience and engagement. This collaborative approach, where design disciplines parallel, result in powerful and rewarding projects. Cartlidge’s Best Five...

     Gay Times is not only just a magazine it is a commodity serving as a benchmark supporting the LGBTQ+ community in media. 2024 highlights their 40 th anniversary by exhibiting a collection of their most iconic covers over the years. The exhibition is a visual journey down memory lane reflecting the evolution of both design and queer culture.      The article for this week's blog post is titled “Five Gay Times magazine that “balance visual impact with meaningful representation” by Douglas Jardim . Link: https://www.dezeen.com/2024/07/02/gay-times-magazine-covers-history/      Rowe told Dezeen “It’s about making a bold statement.” “Our covers aim to spotlight talent in new and compelling ways, using imagery that captures attention while reflecting the diversity and vibrancy of the queer community.” “The ideal cover balances visual impact with meaningful representation.”      Making its debut in 1984, Gay Times ha...

    Design is everywhere. What is appealing to the viewer's eyes? What deeply interests their intrinsic desires? How can we get someone to purchase a product from our target market? Can we get people outside of our target market to buy these products? These are all the questions that ran through my mind as I read the article I am about to discuss in this post. Snoop Dogg and Dr. Dre recently launched a drink named Gin & Juice which is a product of the Grammy-nominated song “Gin & Juice” from Snoop Dog’s debut album Doggystyle-produced by Dr. Dre.      The article is “Ini Archibong designs packaging for Snoop Dogg and Dr. Dre’s Gin & Juice” written by Jennifer Hahn . The link is below. Link: https://www.dezeen.com/2024/08/07/ini-archibong-snoop-dogg-dr-dre-gin-and-juice/      This new product features the image of a hand-drawn lowrider that captures your interest at first glance. This was produced from the inspiration and vis...

Introduction     Exploring the world of graphic design has been an exhilarating adventure filled with a plethora of new knowledge, skills, and opportunities. I’m incredibly grateful for this personalized influential program that has equipped me with the tools to succeed. Throughout my journey, I have had the pleasure of filling the Photography position for the Boys and Girls Club of America – Polk County. Needless to say, I have obtained a wealth of knowledge.      Photography is more than just shooting a “good photo” and calling it a day. Photography involves exploring your location before an event, good and adaptive lighting, filters, reflectors, camera settings, high-quality cameras, lenses, tripods, connecting with your subjects, and last but not least, effective communication with your client to understand their vision and expectations. Through my experiences at the Boys and Girls Club, I have had the opportunity to apply these principles in real-wor...

Introduction       2024 has barely dipped its feet in the water and many trends are already in the works. In the article "Top 13 Design Trends for Cutting Edge Design in 2024" , Enina Bicaku discusses these trends. Link: https://looka.com/blog/graphic-design-trends/ Why Graphic Design Trends Matter      Graphic Design Trends are crucial to the evolution of design and the world. By staying up-to-date on these trends, you can communicate and keep your audience fully engaged. They will appreciate this gesture because you thought about their interests throughout the process. Humans like to know they are being kept in mind.      Bicaku quotes the writer and activist Toni Cade Bambara, "The role of the artist is to make revolution irresistible.", and then she explains that "Graphic design trends aren't only a sign of times, they're sometimes a catalyst to change themselves".      According to Bicaku, these are the 13...

     Branding is a crucial process for a company in the world we live in today. It is just as crucial as the product, service, or vision that is being sold.      One of the major companies in this world that has exceeded expectations in the branding department is Amazon.      This design post will discuss the article "The Amazon Logo: Inspiring Insights for Business Owners and Marketers" written by Rizza DC . The link is below. Link: https://www.crowdspring.com/blog/amazon-logo/ From a Bellevue garage to a global giant: the Amazon story      Amazon began in the year of 1994 when Jeff Bezos moved forward with creating an online bookstore from his very own garage. It began as a company that only sold books but quickly grew to sell music, movies, electronics, and much more.      Amazon grew to become one of the most popular online retail stores in the world, and this changed the perspective of the entir...

     This week we are learning about Brand Identity, so I have chosen to write my design post on the article What is brand identity? And how to develop a great one. written by Donna DeBara . Link: https://www.vistaprint.com/hub/brand-identity      According to DeBara, brand identity is the collection of all elements that a company creates to portray the right image to its customers. This does not mean that it is the same as Branding or Brand Image. These are two completely different terms. What is a brand identity?      Branding is a marketing principle that helps shape a brand, branding is how the world views the company through their own eyes.      Brand identity is what makes a company’s identity recognizable. Through the association of the brand identity and the product or service, a strong relationship between the company and the customer will begin to build, along with loyalty. How to develop a strong brand ...

Introduction      This month’s class is about marketing and branding. I have found an article on LinkedIn that I would like to share with everyone. It is called The Impact Of Graphic Design On Branding: Building A Strong Visual Identity . The article can be found at the link below. Link: https://www.linkedin.com/pulse/impact-graphic-design-branding-building-strong-visual-identity      Branding is a long-term process that attracts new customers and keeps them coming back for more. Branding helps a customer realize, yes, I want to immediately purchase this product. Graphic design plays an important role in making branding successful for a business providing effective and efficient tools that can help create a unique visual identity that a customer will not forget. This includes logos, packaging, business cards, letterheads, envelopes, color schemes, t-shirts, etc. There are many ways that graphic design works together with branding and these will be di...