The Amazon Logo: Inspiring Insights for Business Owners and Marketers - Design Post 20

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    Branding is a crucial process for a company in the world we live in today. It is just as crucial as the product, service, or vision that is being sold.

    One of the major companies in this world that has exceeded expectations in the branding department is Amazon.

    This design post will discuss the article "The Amazon Logo: Inspiring Insights for Business Owners and Marketers" written by Rizza DC. The link is below.

Link: https://www.crowdspring.com/blog/amazon-logo/

From a Bellevue garage to a global giant: the Amazon story

    Amazon began in the year of 1994 when Jeff Bezos moved forward with creating an online bookstore from his very own garage. It began as a company that only sold books but quickly grew to sell music, movies, electronics, and much more.

    Amazon grew to become one of the most popular online retail stores in the world, and this changed the perspective of the entire industry, according to DC.

What is in a name? Quite a lot, if you are Amazon

    According to DC, “After an inspiring encounter with the word “Amazon” in the dictionary, Bezos found the metaphor that perfectly captured his grand vision…”.

    The Amazon River is the largest river by volume in the world, and he was able to envision “Amazon” as one of the largest online marketplaces with a sea of products just like the Amazon River’s flowing water.

    Amazon also starts with the first letter of the alphabet giving the name Amazon an alphabetical advantage.

Below are 10 brainstorming insights that Amazon is using during its brand selection process:

Think Big – make sure your business name aligns with your company’s values, mission, and ambitions.

Stand Out – your brand should be memorable, individualized, and irreplaceably different.

Symbols Matter – Infuse symbols into your brand name. This helps establish an emotional connection

Positioning is Key – how can your brand name position you in your industry of choice and impact your visibility results? What do you sell?

Prepare for Expansion – choose a name that will grow with you or your company.

Resonate with your Audience – your brand should speak directly to your target audience.

Reflect on your brand’s personality - your brand should represent your character and values.

Ensure it’s easy to pronounce and spell – this is apart of being simplistic. Easy spelling reaches more people in your target audience.

Legal and domain considerations – your brand name needs to be legal!

Test before you finalize – test your final product!

The Amazon Logo Evolution

1995

1995-1997

1997-1998

1998-2000

2000-Present



Packaging Variation

    There is a vast amount of versatility when it comes to Amazon’s logo and packaging designs. Amazon extends there identity to every customer by literally placing a smile in every one of their hands. Every piece of packaging has a piece of Amazon and its logo including the signature arrow that replicates a smile.

Logo Design Elements

The Arrow – a smooth arrow covering the vast area below the word Amazon representing “from a to z”. The arrow also looks like a smile focusing on Amazon's customer satisfaction.

Simplicity – the logo is clean, simple, and it can adapt easily across different platforms.

Color Palette – Black represents professionalism and trust, and the bright orange represents friendliness and energy, which tells Amazon’s brand story of committing to great customer service.

Lessons from Amazon’s Logo Design

Keep it Simple

Embrace Symbolism

Ensure Scalability

Color Matters

Typography Counts

Consistency Across Platforms

Consider Cultural Implications

Logo Longevity

Test and Get Feedback

Align with Business Goals

10 Interesting Facts

Amazon began its journey as an online bookstore.

Amazon was almost named “Cadabra” as in “Abracadabra”.

Amazon is the fastest company to reach $100 billion in sales.

Among the first to use predictive analytics to recommend products.

They have different retail websites for 16 countries, and they deliver to 100 countries.

Pledged to net zero carbon across their business by 2040.

Employed over 1.3 million people.

Produces content on top of selling products.

Consistently ranked amongst the greatest innovative companies.

Opened bookstores, convenience stores, and grocery stores putting them directly in competition with brick-and-mortar physical stores.

Conclusion

    If you are interested in learning how to come up with a successful brand from your company, Amazon has a lot to teach from the significance of a name to well well-thought-out and planned logo.

    Seek advice and knowledge from the person or company that has obtained what you would like to obtain.

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