Publix BOGO Half-Page Ad - Project 29

-

Introduction

    Wrapping it from an exciting and adventurous journey of knowledge pertaining to the world of Graphics Arts and Design, I have arrived at my final destination, Graphic Design Portfolio. Graphic Design Portfolio introduces designers to the highly competitive and unpredictable work force. Here we discuss the how and why we construct cover letters and resumes, along with what to expect when arriving for an interview with a potential employer. It is no secret that the world of graphic design is rapidly evolving, but just as fast as its growth increases, so do our designers.

    For one of the projects this week, we are to design a piece that would help us land the job that we have chosen. I chose the Graphic Designer position on the Marketing team at Publix’s corporate office in Lakeland, Fl.

    My first project is a Buy 1, Get 1 half-page ad. Publix is well known for their Buy 1, Get 1 deals, and they are heavily advertised as one of Publix’s few benefits.

    To being my process, I did some research on Publix. I wanted to look at the layout of their ads, colors, font choices, shapes, and more. I quickly found the color green that proudly pops out of you as you gaze at the Publix logo and sign. I also found a slightly different color of green that they use to compliment the renowned Publix green. I chose to combine both of them in my piece to make different messages stand out.

    I used typeface match to get close to the typeface the Publix uses in their Buy 1, Get 1 ads. Companies often purchase their typefaces in which they are custom made for their brand identity.

    The product I chose to promote are the 20ct Mission Flour Tortilla Fajita style tortilla. I just purchased these on a Buy 1, Get 1 deal from Publix for my taco night. I snapped a picture of them in my kitchen. I took the photo into Photoshop to resize and remove the background. I then dropped it in to illustrator.

    For reference on how Publix advertises their buy 1, get 1 products, I also designed this piece so that information on the product would match the design that Publix uses in their layout.

    For the background I used the pen tool to make a shape so that it would tie all of the elements together.

Final Product:

Conclusion 

      Publix prides themselves on their brand. I made sure that the colors, layout, design, and typeface closely matched their styles. While I do not have access to Publix’s actual brand identity, I did the best I could to maintain it. Being that Publix is a great part of the community, I also chose to create a Buy 1, Get 1 ad because this is a great benefit that customers come back for time and time again.

Comments

Post a Comment

Popular posts from this blog

Nigerian Street Buka's Logo - Project 25 Final

-
Image
     Nigerian clothing and street restaurant signs are filled with vibrant and bold colors. Each region's colors vary, but many wear colorful attire at some point.      To begin my logo process, I came up with the name Nigerian Street Buka. I wanted Nigerian and street in the name so that people knew what kind of food it was, but I also wanted it to be unique so I named it Nigerian Street Buka. Buka refers to small local shops in Nigeria, and that is what my restaurant represents. I also knew that I wanted to represent music and food.      Then, I sketched 30 thumbnails, and from the 30 that I sketched, I chose 3 thumbnails. I then created 3 roughs from these thumbnails, adding more detail. I again chose 1 rough for my final design.      I uploaded a photo of my rough to Adobe Illustrator, and I began drawing everything out with the pen tool. As I came to the final logo, I realized that there were some details that I did not like. I ended up going with Bookman Old Style Bold
Read more

Nigerian Street Buka's Brand Identity - Project 26

-
Image
     Now that a Logo had been established for Nigerian Street Buka , it was time to create a Brand Identity. For this part of the assignment, we were supposed to create a Business Card , Letterhead , Envelope , and a Website Mock-up (For a cell phone screen.) for our restaurant.      I began this project by researching various brand identities and business cards. I wanted to get a feel for what was out there in the world of the restaurant industry. Anyone can come up with a generic design for their brand identity, but if you want your brand identity to speak to your customers visually and emotionally, there needs to be a great portion of brainstorming and planning: colors, shapes, typography, and more need to be taken into careful consideration.      After completing my research, I drew my artboards out for each project piece and began contemplating a few designs. I knew my colors would be a combination of two or three colors that I picked from the logo itself. I placed the logo a
Read more

Nigerian Street Buka's Touchpoints - Project 27

-
Image
Introduction      To continue with learning about what makes a successful brand identity and how to create one, this week we are to design three more touchpoints that we would consider using for our restaurant.      Now that we are in week three of Intro to Marketing and Self-Promotion , I am beginning to really understand branding and what it takes to have a successful brand. I know I still have a lot to learn, but designing a business from scratch helps teach someone how to go through the process themselves. It gives you a little taste of what it's like. Through-out my travels, I notice that I am zoning in on the brands that are in my environment.      One brand that I was focusing in on was Starbucks . Their name and symbol are everywhere. When you order Starbucks, you have a little piece of their brand in every step of the process. This includes their napkins, straws, coffee sleeves, bags, merchandise, stickers, etc. When you walk into Starbucks, it has a certain feeling
Read more