Publix Full Page Ad - Project 31

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Introduction

    Publix is more than just a grocery store chain. Well known for its exceptional customer service and high-quality products, Publix has committed to giving back and working within the community, fostering a sense of belonging. Publix also embraces a light-hearted spirit, creating fun customer promotions and activities. While delving into my research on Publix and learning about its brand identity, I stumbled across a section that piqued my interest. Publix has a page on its website devoted to Halloween-related crafts and treats. This page is rightfully named, Creepy, Crafty Fun, and judging by the photos provided, they will definitely make for a great time, especially if you have young children. After discovering this hidden treasure on Publix’s website, I knew my next project would involve Halloween.

    My next project is a full-page magazine ad advertising two recipes listed on Publix’s Creepy, Crafty Fun page. I knew that I would include one of them right away, but as I brainstormed ideas I decided to include both of them because they paired well together.

    I began storyboarding this project, and in the beginning, I was going to create another half-page ad. I chose to do a full-page ad instead. It was a better fit.

    I chose the typeface Raleway Bold because it mimics the typeface that Publix uses for ads like the one I have created.

    The two recipes that I chose were Dr. Jekyll and Mr. Hyde, and Monster Burger. Monster burger was chosen first because it is a clever idea for a Halloween recipe, and it is presented, accordingly.

    The reason I paired these two together is because the question that is front and center on my page involves the killer and the monster. I thought it would be an interesting take on how viewers perceive the Monster Burger and the Dr. Jekyll and Mr. Hyde layered beer.

    I added a QR code so that customers could easily access the URL for the recipes.

    A spider is coming down from its web and the burger and beer are placed upon an old wooden table with cobwebs with a purple background all representing Halloween.

    I also added the Publix logo at the top because this was also similar to a line of posters that Publix created for these recipes.

Creepy, Crafty Fun - Full Page Ad

Conclusion

    This was a creepy, crafty fun experience for me. I thoroughly enjoyed creating this poster to represent Publix’s hidden gem. Before my research, I did not know that these recipes existed. I knew Publix had recipes but not recipes and crafts geared toward Halloween. Publix has a little bit of fun for everyone.

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