Advertising - Design Post 3

-

 

ADVERTISING

    “An advertisement or an ad is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand, entity, or cause” (Landa, 2023).

    Advertisements are seen all over the world. They are on television, the internet, billboard signs, magazines, newspapers, radio, banners and more. Over the years, the way that advertisement has been marketed to society has drastically changed. Everything has moved to a digital platform, and designers have had to learn how to adapt. If the advertisements are not reaching the target audience, then money, time, and efforts will have been wasted.

Types Of Ads And Media

Commercial Advertising – “promotes brands, individuals, and entities” (Landa, 2023).

Public Service Advertising (PSA) – broadcasts to society for social events and non-profit foundations.

Cause Advertising – raises funds for non-profit foundations.

    PSA Ad.

Media Channels

Paid Media – TV, print, movies, sponsors, banners, billboards, etc.

Owned Media – websites, anything involving branding, mobile and social media apps etc.

Earned Media – spreading the word, news, blogs, podcasts, social media discussions, etc.

Job Positions And Entry Level Skills Required

    Usually, the creative team consists of an art director and a copywriter. The art director is responsible for coming up with ideas and artistic designs, and the copywriter handles all of the writing portions.

Entry Level Skills Required:

    Creative thinker capable of idea generation.

    Critical thinker capable of strategic thinking.

    Visual thinker capable of realizing ideas in visual form.

    A solid understanding of design.

    Communication and collaboration skills.

    An understanding of the capabilities of media channels.

    Adobe Photoshop, Illustrator, InDesign, After Effects, Muse, and familiarity with code and prototyping technologies.

Designing Ads

Elements Of An Ad: image, headline, body copy, tagline, and sign off.

    Image-driven and copy-driven relationships are important depending on the message you are communicating and whom the message is being communicated to.

    Image-driven designs can help out when an ad is being released world-wide or to specific countries. Images provide information that words sometimes cannot convey, especially when the audience does not communicate in the same language.

Copy-driven designs put more emphasis on the words and divert away from the images.

Conclusion

    Advertising is about targeting a specific audience and designing an ad to meet their needs. It is important to observe and gather as much information as possible. Be empathetic and really put yourself in the audience’s shoes. This will help you understand the way that they perceive information and what messages they are more likely to act on. Because of the digital design era, there are so many ways to connect with the audience. Find where the traffic is accumulating and promote the ads in that location.

Create ETHICAL advertisement. Make the world a better place!

Comments

Post a Comment

Popular posts from this blog

Nigerian Street Buka's Logo - Project 25 Final

-
Image
     Nigerian clothing and street restaurant signs are filled with vibrant and bold colors. Each region's colors vary, but many wear colorful attire at some point.      To begin my logo process, I came up with the name Nigerian Street Buka. I wanted Nigerian and street in the name so that people knew what kind of food it was, but I also wanted it to be unique so I named it Nigerian Street Buka. Buka refers to small local shops in Nigeria, and that is what my restaurant represents. I also knew that I wanted to represent music and food.      Then, I sketched 30 thumbnails, and from the 30 that I sketched, I chose 3 thumbnails. I then created 3 roughs from these thumbnails, adding more detail. I again chose 1 rough for my final design.      I uploaded a photo of my rough to Adobe Illustrator, and I began drawing everything out with the pen tool. As I came to the final logo, I realized that there were some details that I did ...
Read more

Nigerian Street Buka's Brand Identity - Project 26

-
Image
     Now that a Logo had been established for Nigerian Street Buka , it was time to create a Brand Identity. For this part of the assignment, we were supposed to create a Business Card , Letterhead , Envelope , and a Website Mock-up (For a cell phone screen.) for our restaurant.      I began this project by researching various brand identities and business cards. I wanted to get a feel for what was out there in the world of the restaurant industry. Anyone can come up with a generic design for their brand identity, but if you want your brand identity to speak to your customers visually and emotionally, there needs to be a great portion of brainstorming and planning: colors, shapes, typography, and more need to be taken into careful consideration.      After completing my research, I drew my artboards out for each project piece and began contemplating a few designs. I knew my colors would be a combination of two or three colors that I pick...
Read more

Nigerian Street Buka's Touchpoints - Project 27

-
Image
Introduction      To continue with learning about what makes a successful brand identity and how to create one, this week we are to design three more touchpoints that we would consider using for our restaurant.      Now that we are in week three of Intro to Marketing and Self-Promotion , I am beginning to really understand branding and what it takes to have a successful brand. I know I still have a lot to learn, but designing a business from scratch helps teach someone how to go through the process themselves. It gives you a little taste of what it's like. Through-out my travels, I notice that I am zoning in on the brands that are in my environment.      One brand that I was focusing in on was Starbucks . Their name and symbol are everywhere. When you order Starbucks, you have a little piece of their brand in every step of the process. This includes their napkins, straws, coffee sleeves, bags, merchandise, stickers, etc. When you walk ...
Read more