Design Thinking Process - Design Post 2

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Design Thinking Process

    Design thinking provides solutions for problem solving involving communication, content, and design.

Five Stages Of The Design Thinking Process

Empathize  

    Empathy plays a large role in design because this is how we are able to dig deep, gather information, and relate to the customer so that we can come up with design solutions that are able to meet their wants and needs. 

3 things we can do are:

    Observe - Watch how people interact with the people around them and how they handle certain situations and environments.

    Engage – Schedule interviews and ask questions that are really going to give insight about what issue it is that needs to be fixed. Also, show up unexpected to the company or place of business where the work is being conducted. The element of surprise catches humans off guard, and it allows raw observations to occur.

    Immerse – Put yourself in their shoes. Imagine what you would do if you were faced with the issues that they are going through. Come up with solutions based off of what you experience.

Define

    In this stage, we filter through and narrow down what we have gathered in the first stage. This will help us evaluate and analyze the observations that we have come up with.

Ideate

    While in ideation, we can use some tools for creative thinking such as brainstorming, mapping, or journaling to help generate ideas. After we analyze the problems, we can use the ideas to find solutions.

Prototype

    “This is creating a first-stage model of something from which other forms are developed. It gives an initial or preliminary physical form to your ideas, from a storyboard to an app to an object” (Landa, 2022).

    This stage is all about experimenting. We take the solutions that we found, and we narrow down the best one. Here, the product is implemented, accepted, rejected, or recreated. The product can be given to different departments within your company so that multiple people can test it out.

Test

    Lastly, we test our solutions that we came up with during the Prototyping stage. Testing allows us to evaluate the whole process.

    Will the final product be able to move through the testing stage?

    Do we need to revert back to other stages to refine ideas?

    What can we do to better improve the final product?

    What new information did we find?

    What did we learn?

Conclusion

    The design process is a guide. It is not the solution to your problems. It merely helps the design team break up the process of coming up with a product that is going to fit the best. Each stage can be reverted back to or repeated so that solutions, ideas, and processes can be better refined.

 

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