Typography - Design Post 1

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    Colors, fonts, shapes, spaces, lines, text, margins, images etc. all together bring out the best of our imaginations, and they bring them to life. A GREAT graphic designer has the ability to make websites, posters, brochures or social media... jump out at you with a tasteful touch.

One way we as graphic artists can make our designs stand out is with Typography.

    Typography is when we arrange numbers, letters, words and symbols for our designs in such a way to catch the eyes of our audience. We want it to pop out at you.

Type Measurement

There are two units of measurement for typography.

Picas: “measure the height of the body of a letter in a typeface” (Landa, 2022).

Point size: measure “the width of a letter or a line of type” (Landa, 2022).

    If you need to convert your units of measurement, there are many resources that can do that for you.

Type Classifications

    As we know there are many forms of type. When we are designing, we choose the classification type based upon what the client is trying to communicate to their audience.

A few type classifications include:

Old Style: This style dates back to the 15th century. It is based off Roman lettering having curved lines and thick structures. Examples:


Sans Serif: Introduced in the 19th century, these fonts were created without serifs. San serif also has 4 subcategories Grotesque, Humanist, Geometric, and Square. Examples:

 

Decorative/Display: These fonts are fun and creative. They are usually applied to headlines or titles on signs. They are never used in paragraphs and lengthy documents. Examples:

Spacing

    Spacing is prominent in design, whether it is the spacing between words, letters, or sentences (lines of type). We use spacing because it makes the text readable, and it enhances the reader’s experience.

Letter spacing: “is the spatial interval between letters. Adjusting the letterspacing is called kerning” (Landa, 2022).

Word spacing: “is the spatial interval between words” (Landa, 2022).

Line spacing: “is the spatial interval between two lines of type measured vertically from baseline to baseline, which is traditionally called leading” (Landa, 2022). 

These key points are just a few points that help designers fine-tune their typography when they are putting together ideas for projects. There is much more about Typography then what has been presented here on this blog, but one can never stop learning. Knowledge is endless. There is a ton of research and ideas out there about typography. NEVER STOP LEARNING.


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