The Love-Hate Relationship With New York City's New Logo - Design Post 6

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Introduction

    Graphic Design is everywhere. It is on the streets, it is in your home, and it is at your place of work. Graphic Designers have a way of drawing in viewer's attention. This attention of course can be POSITIVE or unfortunately, NEGATIVE.

    I was surfing the internet looking for an article to read, and I came across one that I thought would be perfect for my design post this week. In this situation, it was a tad bit negative.

    The article is “The Love-Hate Relationship With New York City’s New Logo” written by Molly Enking. 

URL:

https://smithsonianmag.com/smart-news/new-york-citys-new-we-heart-nyc-campaign-has-people-riled-up-180981865/

The Love-Hate Relationship With New York City’s New Logo

    New York City’s logo has just received a make-over, and most people in New York, whether it be the average Joe or professional graphic designers are not too excited about the new design.

    Enking wrote that Tag Hartman-Simkins, the Brooklyn-based director of design at Futurism.com stated to the New York Times, “I can’t imagine any person with a background in graphic design made that thing without a committee of bland politicians sanding away its edges until they felt safe enough to unveil that to the public”. If this is not a smack in the face, I am not sure what is”.

    Graham Clifford, the designer who oversaw the project, explained that the new font was chosen to match similarities that were found in the subway system. The subway system is a place where everyone comes together, the “HEART” of the city. That is the goal of the new design, “We” not “I”. The new design was not designed to replace the old one. They are meant to coincide.

    Originally, the logo was designed by a well-known graphic designer named Milton Glaser. Enking states, Milton Glaser created the design for free with crayon on the back of a scrap piece of paper. The design was set in a slab serif font named American Typewriter and became an internationally known icon. This logo was used in a campaign to represent light and love during an economic downfall. It helped change the way people perceived New York. New York was no longer perceived as filthy and filled with crime.

    Enking also wrote that a fine artist who designs logos in his work, Ryan McGinness said that if he were to change the way they designed the new logo, he would put we and the heart directly above NYC to create more symmetry. He would also use the same font so that it doesn’t deviate from the original design too much.

Conclusion

    I found this article interesting, relevant, and familiar. I am a current graphic design student, so articles like this one are important. The New York logo is a popular, worldwide design that is familiar and close to those in New York. Many people can be hesitant when it comes to change, but if the design is thoughtfully planned out and well put together, this may soften the transition. I agree that by adding symmetry with “we”, “the heart”, and “NYC”, the design will create a more positive emotion in New Yorkers and graphic designers. 

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