AOS/The Painted Turtle Brochures - Project 22

-

Introduction

    The second project for this week involved making a brochure. In the book, Against The Clock, a brochure needed to be made for the event The Art Of Science The Spotlight Exhibition Series.

    The book walks you through how to do this project, and it provides you with logos, text, and images that the client wants in their brochure. It then tells you where to place them, and it teaches you how to make the template for the brochure.

AOS Final Product

    The next portion of this project is to create the project at the end of the chapter, and the client is The Painted Turtle. The Painted Turtle needs a fundraising brochure made including images, logos, contact information, information about the fundraiser, background information, and a donation sheet.

    They had a fire, and the fire destroyed a large portion of their camp. They are raising money to rebuild it so their campers to return to their happy, fun spot.

    For this portion, I get to choose everything leaving me with pure creative freedom. They are just asking that it be bright, happy, and colorful to reflect the overall spirit of the camp.

    I chose Journal OT Bold Ultra for the title of the brochure because it is fun and stands out. I chose ATC Garnet Medium for the information in the pamphlet because it is professional and easier to read. For the background colors of the brochure, I chose bright bold colors that came from the logo. I put the logo on the front along with a couple of images of having a blast at the camp. The donation portion can be filled out and cut out to be sent in the mail. All of the information needed is on that portion of the brochure.

The Painted Turtle Final Product


Conclusion

    I struggled with getting the template together. I had to redo it because it did not look right. When I redid it, I realized I skipped a step. After I realized the step I skipped, I was able to get through it with no problem. I already created a template for this first portion of the project, so the second portion came together rather quickly. I just had to choose the colors, images, typography, and the information that I wanted and where I wanted it to be placed on the layout. Overall, I was very pleased with how both of these projects turned out. I am becoming more comfortable with Adobe Illustrator.

Comments

Post a Comment

Popular posts from this blog

Nigerian Street Buka's Logo - Project 25 Final

-
Image
     Nigerian clothing and street restaurant signs are filled with vibrant and bold colors. Each region's colors vary, but many wear colorful attire at some point.      To begin my logo process, I came up with the name Nigerian Street Buka. I wanted Nigerian and street in the name so that people knew what kind of food it was, but I also wanted it to be unique so I named it Nigerian Street Buka. Buka refers to small local shops in Nigeria, and that is what my restaurant represents. I also knew that I wanted to represent music and food.      Then, I sketched 30 thumbnails, and from the 30 that I sketched, I chose 3 thumbnails. I then created 3 roughs from these thumbnails, adding more detail. I again chose 1 rough for my final design.      I uploaded a photo of my rough to Adobe Illustrator, and I began drawing everything out with the pen tool. As I came to the final logo, I realized that there were some details that I did ...
Read more

Nigerian Street Buka's Brand Identity - Project 26

-
Image
     Now that a Logo had been established for Nigerian Street Buka , it was time to create a Brand Identity. For this part of the assignment, we were supposed to create a Business Card , Letterhead , Envelope , and a Website Mock-up (For a cell phone screen.) for our restaurant.      I began this project by researching various brand identities and business cards. I wanted to get a feel for what was out there in the world of the restaurant industry. Anyone can come up with a generic design for their brand identity, but if you want your brand identity to speak to your customers visually and emotionally, there needs to be a great portion of brainstorming and planning: colors, shapes, typography, and more need to be taken into careful consideration.      After completing my research, I drew my artboards out for each project piece and began contemplating a few designs. I knew my colors would be a combination of two or three colors that I pick...
Read more

Nigerian Street Buka's Touchpoints - Project 27

-
Image
Introduction      To continue with learning about what makes a successful brand identity and how to create one, this week we are to design three more touchpoints that we would consider using for our restaurant.      Now that we are in week three of Intro to Marketing and Self-Promotion , I am beginning to really understand branding and what it takes to have a successful brand. I know I still have a lot to learn, but designing a business from scratch helps teach someone how to go through the process themselves. It gives you a little taste of what it's like. Through-out my travels, I notice that I am zoning in on the brands that are in my environment.      One brand that I was focusing in on was Starbucks . Their name and symbol are everywhere. When you order Starbucks, you have a little piece of their brand in every step of the process. This includes their napkins, straws, coffee sleeves, bags, merchandise, stickers, etc. When you walk ...
Read more